If you know even a little about SEO, then you must have heard about what is black hat SEO, and even if you have not heard, there is nothing to worry about because today I will give you all the information about black hat SEO.
In today's post, I am going to tell you a lot related to Black Hat SEO, like: What is Black Hat SEO?, how Black Hat SEO is done, and why this method is not right for our blog.
We all want our blog posts to rank in search engines as quickly as possible so that more and more traffic can come to our blog or website.
To rank any blog post in search engines, SEO has to be done, and there are no one or two ways to do SEO. For this, many factors of SEO have to be used.
To use this SEO, many people adopt some methods of SEO that are against the rules of search engines, and this is called black hat SEO.
If you use SEO in the right way, then it is called White hat SEO, and if you use SEO in the wrong way, then it becomes black hat SEO, which can be harmful for our blog.
Therefore, if you want to do blogging for a long time and want to make a career in it, then do not use black hat SEO at all.
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what is black hat SEO
Black hat SEO is a technique in which an attempt is made to rank a blog post in the search engine by breaking the guidelines and rules of the search engine.This method is used only keeping the search engine robots in mind so that the blog post can rank and more and more traffic can come to the blog.
If someone uses Black hat SEO, then his content does not have any strength, nor is the content written properly; hence, users do not stay on such posts for long and never come back.
Many people use such methods knowingly, while some people who are new bloggers start using them unknowingly.
Therefore, it is very important for you to understand everything about black hat SEO so that those who use this technique unknowingly can avoid doing so.
In today's time, you will find many such websites on the internet that are ranking in search engines by using black hat SEO techniques, but every day, such websites are also being banned by search engine browsers.
Google search engine keeps changing its algorithm all the time and always brings some updates so that it can penalise and even ban those blogs or websites that use black hat SEO.
Therefore, you should always follow the guidelines and rules of the search engine so that even when the search engine updates come, your website does not suffer any harm.
Black hat SEO Techniques
Now you must have known everything well about what is black hat SEO, and by now you must have known a lot about black hat SEO.Now let us know which techniques of black hat SEO we should not use, although most of the new bloggers also use black hat SEO techniques, knowingly or unknowingly. Techniques will be discussed in this article. If you are a new blogger, then it is important to know about all these techniques.
So now let's talk about some such techniques of black hat SEO that you should not apply at all to your blog or website.
1. Keyword Stuffing:
Keyword stuffing is a process in which target keywords are used more often than necessary in a blog post.This is done so that the post can be ranked in search engines as quickly as possible. This kind of process is done only keeping the search engines in mind so that the blog posts can rank in the search engines.
This method is not good from the user's point of view because when the same word is written repeatedly in an article without any meaning, then that article looks very bad to read.
For this reason, users do not want to read that article completely, due to which the bounce rate of your website also increases a lot.
Therefore, if seen, this method is neither correct from the user's point of view, nor does the search engine like it.
2. Invisible Keyword:
This method is also used only to keep the search engines in mind because many keywords are used in such methods.An invisible keyword is a method in which the target keyword is written in such a way that that keyword becomes invisible with the background colour.
By doing this, all these keywords are visible only to search engine robots, due to which the post gets ranked in the search engine.
The only purpose of adopting this method is to fool the search engine robots and get your post ranked, but you should keep in mind that by doing this, your website can be banned.
3. Doorway and Gateway Post:
This is a post that is half-written, and only one type of keyword is used repeatedly.This process is called Doorway and Gateway Post, which is not at all right for our blog post.
4. Link farming:
In this type of technique, the website or blog is linked to many pages that are completely unrelated to that page.Doing this is only going to harm you because, by doing this, not only does traffic not come to your blog, but secondly, search engines like Google can also ban your website.
5. Unrelated Meta Tag Description:
In the meta description, we write a short description of our blog post, which appears below the title in the search engine, and many users open the post after seeing this.If you repeatedly write the target keyword in that meta-description or use unrelated keywords, then this method is considered black hat SEO.
By doing this, users do not stay on your blog for long because what you write in the description does not remain in your post, and that is why that user never wants to come back to your blog.
6. Duplicate Content:
Many bloggers do not write content for their blogs themselves; they copy and paste it from other websites. This kind of content is called duplicate content.Most new bloggers make this mistake. If you want to make your website an authority website, then you should not write content by copy-pasting at all.
7. Spin content:
Many bloggers steal the content of a top website (which is ranking on the first page in SERP), rewrite it through the Article Spin Tool, and put it on their website. Due to which their website also starts ranking. This technique also falls under black hat SEO.8. Mirror Site:
Mirror Site is a copy of another website; with its help, the website can be ranked quickly in Google because the content in it is duplicate. If search engines come to know about this, then they will block your mirror site.9. Hidden text:
When we hide any text in our post content, it is known as hidden text. Many bloggers use the hidden text method to avoid the problem of keyword stuffing.In this hidden text, they use their keywords, which are not visible to the keyword user but are visible to search engine bots. Due to this, the ranking of the blog increases.
To hide any text, Blogger changes the colour of the text to the colour of the background.
10. Hidden Link:
Just as any text is hidden, similarly, any link can also be hidden. When we hide a link in our content, it is called a hidden link. A hidden link is mostly used by hackers to hide the link.Due to continuous changes in search engines, techniques like hidden text and hidden links no longer work.
11. Clocking:
Clocking is a technique in which the same webpage is shown differently to the user and the search engine crawler. Due to this, the user experience gets spoiled.If the search engine finds out that you have used clocking, then it can penalise your website.
12. Paid Link Building:
To create a lot of links for their blog or website, many bloggers buy links from websites like Freelancer or Fiverr. Which turns your website's link into thousands of websites overnight.Some of those links are also made on websites that are spammy. By creating a link on such a website, our website ranks for some time, but after some time, it goes down. Therefore, never buy paid links.
13. Spamdexing:
This is a practice in which the user repeatedly uses unrelated phrases so that his post gets ranked as soon as possible. Whether the phrases used in this article provide any benefit to the viewers or not14. Doorway Pages:
These are called the fake pages that viewers cannot see. These are created keeping only search engine spiders in mind so that the ranking of the site can be easily increased and the pages can be indexed quickly.15. Invisible iFrames:
These are some pages that only viewers can see, and the company from which hosting has been taken cannot even see them. Whenever a user visits such a website, the user does not even know it, but many files are automatically downloading in the background of his computer.16. spam comment:
Most bloggers create backlinks through comments. But many bloggers create spam links in comments. By commenting on many blogs, they create many links that are not relevant at all.Now, almost all website owners use the Antispam Plugin to protect their blogs from spam comments. Google also does not support such comment links and ignores spam comments.
17. Paid Traffic:
Many website owners buy traffic from other websites; in such a situation, traffic comes to their website, but the users who come exit the website only after visiting one page, due to which the bounce rate of their website increases. And ranking starts falling.You should avoid using all the methods mentioned above because all these methods fall under black hat SEO techniques.
All these methods break the guidelines of search engines, so if someone uses this method on his blog or website, then search engines like Google will ban that website.
Which is more effective: white hat SEO or black hat SEO?
However, we cannot directly tell who is more effective between black hat SEO and White hat SEO. But if we talk about a short time, then black hat SEO is more effective. If we talk about a longer period of time, then white hat SEO is more effective.This is because white hat SEO mainly gives priority to the human audience, whereas black hat SEO gives more priority to search engines. Therefore, there is a difference in their effectiveness.
In blackhat SEO, all those techniques are used that have not been approved by the search engines, and using them means that you do not follow their rules and regulations.
Their techniques are very unethical, and if ever caught in the future, you may have to pay a penalty for them.
Results of black hat SEO
It is believed that by using black hat SEO, you can get your blog to a good rank very soon. But if you are caught, then your blog may face a heavy penalty for using such unethical practices.That is why black hat SEO is good for the short term, but in the long term, it can harm you. Whenever Google has implemented its new algorithms, these black hat SEO people have had to suffer a lot.
Panda
Panda Update was a very important update for Google in which only high-quality content was given place. Due to this, the ranking of many blogs with low-quality content suddenly decreased.Penguin
Google’s Penguin update was only for those using black hat SEO techniques. He also did link farming for his website.After this update, many websites were penalized. And webmasters were suggested to remove bad backlinks.
Negative SEO
You cannot control which websites can link to your website with bad backlinks. Because many such stories have come to light where competitors, by paying money to link farms, link your website with such link farms, the ranking of your website can suddenly be reduced.Therefore, from time to time, you should do a complete analysis of your website to see if it is linked to any other bad backlinks.
Advantages and Disadvantages of black hat SEO
Black hat SEO Advantage
- The website ranks quickly.
- The website gets high traffic very quickly.
- It helps in ranking keywords quickly.
- Good results are achieved with less effort.
- You can sell any of your products in a short period of time.
Black hat SEO disadvantage
- Website growth will be for a short period only. Although there is fast growth of our website in Black Hat SEO, after any update in the search engine, the ranking of our website falls.
- The website can be blocked forever by search engines.
- Your website is always at risk from black hat SEO techniques.
Difference between black hat SEO and white hat SEO
Now let us understand some differences between black hat SEO and white-hat SEO.Black hat SEO:
1. In black hat SEO, the rules and guidelines of the search engine are broken.
2. This method is done keeping only the search engine in mind and not at all keeping the user in mind.
3. Black Hat SEO is used only by those people who want quick results and who do not work on their blog or website for a long time because search engines do not like this type of technique, due to which the website is banned. Is also done.
4. The techniques used in black hat SEO are as follows: keyword stuffing, invisible keywords, link farming, etc.
White hat SEO:
1. In white hat SEO, the rules and guidelines of the search engine are followed.
2. This method is done keeping the user in mind only.
3. By using white hat SEO, you may not get results quickly, but if you use it for a long time, you will get excellent results. Search engines also like this type of technique and rank your article.
4. The techniques used in white hat SEO are as follows: keyword research, link building, LSI keywords, etc.
Conclusion
In today's blog post, you will learn a lot about black hat SEO, like: what is black hat SEO, how is it done, why is it harmful to use black hat SEO, etc. If you want to run the website for a long time, then do not use this technique at all.I hope that you have understood Black Hat SEO and all the information related to it well and have got answers to all the questions related to Black Hat SEO.
If you liked this post of ours and learned something, then you must share this post on your social media platforms and with your friends. So that they also avoid using black hat SEO.
FAQs : what is black hat SEO
Q. How many ways are there to do SEO?
There are three ways to do SEO:
White hat SEO
Black hat SEO
Grey Hat SEO
White hat SEO
White hat SEO is a technique in which we follow the guidelines of the search engine to get our blog or website ranked on the search engine result pages and bring in traffic.
Black hat SEO
Black hat SEO is a technique in which we do not follow the guidelines of the search engine to bring traffic to our blog.
Grey Hat SEO
Grey hat SEO is a technique in which we use 95 percent white hat SEO and 5 percent black hat SEO.
Q. Which technique is better between black hat SEO and White hat SEO?
Only white hat SEO techniques are better for SEO because Google also supports them.
Q. Are black hat SEO techniques easy?
Black hat SEO techniques are easy, but they are also harmful for your website.
Q. Is the Black Hat SEO method safe?
The black hat SEO method is not safe at all.
Q. Should we use black hat SEO techniques?
No, we should never use black hat SEO techniques.
Q. Can I copy and paste content from another website?
You can do this, but you shouldn't. If you copy-paste from any other website, then it is not going to benefit you in any way. This will make your image look like a spammer on Google.
Q. Is it right to do black hat SEO for a blog or website?
No, doing black hat SEO can have a negative impact on your blog.
Due to this, your Google ranking may be affected.
Q. Is using spin content a black hat SEO technique?
Yes, using the same content or lines or spinning content again and again is a black hat SEO technique.
Q. Can one be ranked on Google without black hat SEO techniques?
Yes, of course, you can rank on Google with white hat SEO and regular updates of user-friendly content.
Thanks for reading.
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