Every person working online should know what is google analytics. Because this is a very important tool with the help of which we can get data insights, and you must know how important data insights are for a person working online to move forward.
If you work online, then there is a need to get information about your online work, such as how the work is going, how many people are being helped by your work, how your work is going on in real time, etc. Only then can you do your online work better.
Similarly, if you have a website, then you have to get information about how many people are reaching the website, how many people visit the website daily, how many people are there on the website in real time, etc. to get all the information. We need Google Analytics.
So let us understand in today's detailed blog what is google analytics, How does google analytics work, what the uses of Google Analytics are, what its benefits are, and its other features.
What is google analytics
Google Analytics is a free tracking tool created by Google that tracks the activity of visitors visiting your website.For this, it provides a tracking code, which has to be placed on all the web pages of the website.
Through Google Analytics, we can deeply know the insights of our website, i.e., the online performance of the website, like how many people visit the website daily, weekly, monthly, and how many of those visitors come back to your website, how many people are active on your website in real time, etc.
This is a kind of platform that collects the data from your blog, website, or application and prepares a report. The Google Analytics tool was launched by Google in 2005, but it was released in 2006 for all types of users. Through this, we can get the most accurate Web Analytics results as compared to other tools because it closely reads the activities of the users happening on our website.
Google Analytics is very authentic and accurate compared to all the tools available in the market that provide insights into the website's performance because, in it, we can track the website's bounce rate, active users, page views, traffic sources, user location, content, load time, etc., all of which can be easily found in detail.
After understanding what is google analytics, it is time to understand some Google Analytics tools related to it.
Google Analytics Tools
Various types of tools are available in Google Analytics, with the help of which we can track the insights and data of our website in different ways, so let us understand all these tools in detail one by one.1. Home
Inside this, we are shown some important information related to our website, like Total Users of the last 7 days, Bounce Rate, Session Duration, Users by time of day, Page Views, and Visitors Histogram of the visitors of the last 30 minutes.2. Customization
Under this, we get different tools named Custom Reports, Dashboard, Saved Reports, and Custom Alerts, with the help of which we can prepare traffic reports for our website.3. Real-time
Under this, we can track real-time active users of our website. In this, we get other tools in the name of Overview, Locations, Traffic Sources, Content, Events, and Conversions, with the help of which we can get information about active users. Are.4. Audience
This is a very important and useful tool in Google Analytics. With it, we get many more tools, with the help of which we can get detailed information about all the audiences visiting our website.5. Acquisition
Under this tool, we get many other tools with the help of which we can get very accurate information about our website's traffic, impressions, traffic sources, etc.After understanding Google Analytics tools, it is time to move ahead and understand some Google Analytics key terms related to it.
What are the common key terms in Google Analytics?
There are many key terms in Google Analytics, but if we talk about some common Google Analytics key terms, they include:1. Bounce rate
Bounce rate is the percentage of visitors who do not do any activity after visiting your website.For example, a user comes to a page on your website and, without doing any activity for 10 seconds, goes to another page or exits the website itself. During this time, he did not click any link on the web page, did not scroll the web page, and did not do any other activity.
So the number of visitors who leave the website without interacting represents the bounce rate.
2. Conversion
There is a goal behind creating your website under which you want visitors to take some action (like purchasing a product, filling out a form, downloading an ebook, etc.).When people take this action, your goal is also accomplished, and we call it conversion.
3. Direct and organic traffic
Direct traffic means visitors who come to your website from an unknown source. Direct traffic is also called dark traffic because sometimes Google Analytics is not able to detect these sources.One thing to be noted here is that direct traffic is not the traffic in which people are reaching your website by typing your website URL in Google; rather, it is difficult to find out the source of traffic here.
Organic traffic means visitors who saw your website ranked somewhere in the Search Engine Result Pages (SERP) and reached you by clicking on it.
Organic traffic comes only when your website ranks on certain keywords.
4. Event
Events are a type of custom setup in which user interaction with your website is tracked.Here it is seen which links or buttons are being clicked, which photos are being downloaded, which videos are being watched, how much is being scrolled, etc.
5. Impressions
This means how many times your website or any web page appears in front of a user.For example, if your website is ranking on the keyword “Content Creation in English” and a person types this keyword on Google and sees your site, then it is 1 impression.
Keep in mind that here the searcher has not clicked on your website URL, only viewed it.
6. Page Views
This means how many times a user is viewing or landing on all your web pages.If the user refreshes a page or navigates somewhere else and views the page again, then it is called an Additional Page View.
7. Session
Sessions show how long a user has remained engaged on your website.The session starts as soon as the user visits your website and ends after 30 minutes of inactivity or at midnight.
So these were some common Google Analytics terms that were important to understand. Let us move ahead in this What is Google Analytics blog and understand what the uses of Google Analytics are.
Google analytics uses
Google Analytics is a powerful tool that has its purpose. Providing insight into your business so that you can understand which areas need improvement and how you can achieve your business goals.Apart from these, some other Google Analytics uses are also included:
1. Collecting visitor data and generating reports
The purpose of Google Analytics is to collect data from visitors visiting your website and generate reports.Here, data does not mean their personal details but their activity, clicks, and engagement.
In this case, the tracking code from Google Analytics helps you collect the data and send it to Google Analytics to prepare the report.
2. Understanding their interests
An important use of Google Analytics is to understand the interests of users.Now let us understand how this happens.
When you place a Google Analytics code on the pages of your website, Google starts understanding the interactions of your visitors.
He starts understanding which page the user is on, which products he is looking at, which links or buttons he is clicking, for how long he is staying on a particular page, etc.
You can think of it like a CCTV camera that is closely monitoring the inside of your house (i.e., your website).
This information helps you understand the behaviour, interests, likes, dislikes, needs, etc. of your users.
3. Understanding the Percentage of Mobile, Tablet, and Computer Users
Websites are often designed on computers and are made in such a way that they can represent your business well. But mobile and tablet users also use it.In such a situation, it becomes very important for you to know how many people are accessing the website from mobile devices, how many from tablets, and how many from computers.
Only Google Analytics can give you this data, after which you can optimise the website according to your users.
Note: By optimising the website for mobile users, you can engage more people on the website.
4. Increasing E-Commerce Sales
To increase e-commerce sales, you will have to understand at what point users are abandoning their carts. You will find this information in the Google Analytics dashboard.With the help of this data, you will be able to improve your website pages, content, product details, etc.
5. To identify visitor behaviour
Google Analytics is used to identify the behaviour of the visitors coming to the website because we get many such tools with the help of which we can understand the behaviour of the visitors and take action accordingly so that the visitors can stay connected with the website.
6. To improve the SEO of the website
There are many such features available in Google Analytics, with the help of which we can identify the errors happening in our website due to which the website is not ranking quickly, and by fixing those errors, we can improve the SEO of the internet site.7. To understand visitors
Google Analytics is used to understand the visitors coming to the website because of where the visitors come, on which device the maximum visitors come, and for how long the maximum visitors are staying. If we understand all these, then the website can be updated accordingly. You can target a quality audience by customising it.
8. To know the traffic to the website
Google Analytics is used to know the traffic of the website because, with its help, we can get detailed and accurate information about the monthly, weekly, and daily traffic of the website.9. To Track Real-Time Active Users
Apart from Google Analytics, there is no such tool with the help of which we can track the real-time active users of the website with precision and accuracy. That's why it is used to track active users in real time.In this way, we understood some important uses of Google Analytics. Let us now see how does Google Analytics works.
How does google analytics work
You must have understood what is google analytics. But there is another very popular question, which I will try to answer in this section.The Question is :
how does google analytics work?
It is very important for you to know the answer to this question, because I think then you will be able to know better what Google Analytics is and how you can implement it for the growth of your business.
We understand the working process of Google Analytics in two stages: website measurement, processing & reporting.
Stage 1: Website Measurement
To measure the website, you first have to create a Google Analytics account.
After creating an account, Google Analytics will give you a JavaScript code that has to be placed on the HTML pages of the website.
As soon as a new user comes to your web pages, Google Analytics will capture his data through this code.
In data, it tracks the user's clicks, page views, sessions, purchases, location, device used, browser, etc.
Apart from this, Google Analytics also tracks how many people are coming from social media, how many are coming from ad campaigns, how many are coming directly, and how many are coming from organic search.
Stage #2: Processing and Reporting
After collecting the data, the measurement code sends all this information to Google Analytics so that a report can be prepared.
Now Analytics organises this data according to various criteria. It sees how many visitors are using mobile, how many people are using Chrome Browser, how many people are coming from which country, etc.
You can study this information and see which marketing channels you need to focus more on.
What are the benefits of google analytics
What is Google Analytics, how does Google Analytics work, and what are the benefits of Google Analytics? These are some of the common queries that have been searched many times on Google.In this blog, we have understood what is google analytics in digital marketing. Now let us also know what the benefits of google analytics are.
Benefits of Google Analytics
1. Tracks customer behaviour
With Google Analytics, you can trace your customer's journey.Its Visualisation & Reporting feature gives the facility to see which pages are getting more engagement, which products are being accessed more by people, what is the average session duration, what is the bounce rate, how many page views are there, and exactly what the people are doing. Needed
2. Areas of improvement can be identified
Just as this tool tells you where you are doing well, it can also help you know which areas need improvement.Do you need to refine your products? Do you need to work on content, layout, or page loading speed? Answers to many such questions start appearing automatically.
3. The worst-performing pages of the website are detected
Through the Google Analytics tool, you can also know those pages of your website that are not performing well or that are not getting a good conversion rate.In such a situation, you can optimise pages for search engines and users.
To find out the worst-performing pages, you can see their number of views and also estimate their bounce rate.
4. Product and content quality can be improved
The next advantage of Google Analytics is its ability to improve product and content quality.When the conversion rate starts getting low, there are often many reasons behind it, like content not being attractive, an improper content framework, high web page loading time, pages not being optimised properly, etc.
In such a situation, when you have exact details, it becomes easier to work in the right direction, and you are able to improve the quality of your product, content, and page structure.
5. Improves your SEO efforts
Identifying the best-performing pages and seeing what kind of content to invest in is a huge benefit of Google Analytics.By researching your top pages, which are getting good conversions, you are able to optimise other pages on the lines of these pages and make your SEO strategy more effective.
So these were some of the five important benefits of Google Analytics. I hope you have understood all these benefits of Google Analytics.
You can improve your SEO efforts and optimise your website with the help of these incredible SEO tools.
Let us move ahead with what is google analytics and understand some common metrics that are tracked with the help of this tool.
Which metrics can be tracked with Google Analytics?
Google Analytics lets you track many types of metrics. Let's take a look at some important Google Analytics metrics.1. Visitors
With Google Analytics, you can track website visitors and see how they are interacting with your website, how long they are staying on which pages, which links they are clicking, etc.Here, you cannot take their personal details but can only see their interactions.
2. Traffic Source
How are people reaching my website? The Traffic Acquisition tab of Google Analytics gives you the answer to this question.For example, you can see how many people are coming from direct search, how many are coming from social media, and how many are coming from ad campaigns.
With this information, you are able to focus your marketing efforts on the most suitable platforms or channels.
3. Average Session Duration
Average Session Duration tells how long, on average, a visitor remains engaged on the website.By tracking these Google Analytics metrics, you can understand how well your website is performing and how you can improve it to keep users more engaged.
4. Bounce Rate
We have already understood the bounce rate, which tells us what percentage of visitors did not do any activity on your website or left the website.Many times, there are some reasons, like low-quality content, a lack of a proper CTA, or a high page loading time, due to which the bounce rate increases.
So if the bounce rate is high, then you need to see which component of the web page needs to be improved.
5. Conversion Rate
Google Analytics provides the facility to track the conversion rate of your website.When you find out the high or low conversion rate, you can make adjustments to your marketing strategies accordingly.
6. Landing Pages
It is important for you to know which pages of the website are being visited by more people.With this information, you can better optimise other low-quality pages and get good views on them too.
Besides, this information also helps you a lot in your conversion-friendly sales funnel.
7. Exit Pages
Along with landing pages, it is also important to track those pages on which people are not visiting or leaving very quickly.To increase the conversion rate of your business, it is important to know these pages so that they can be optimised and made user-friendly.
8. Network Referrals
Today, most businesses use different social networks to engage with their consumers.In such a situation, with the help of this network referral metric, you can find out how many people are coming from which social channels.
This information helps you make your social media strategy effective.
So in this way, Google Analytics gives you the facility to track all these metrics so that you can make various strategies to grow your business.
Features of google analytics
Google Analytics is a very useful tool for a website owner. It has many features, which are given below:- With the help of Google Analytics, we can know the traffic report of our website very easily and accurately.
- With the help of Google Analytics, we can get information about the user visiting our website, such as the location of the user, the device of the user, the total time spent by the user on the website, etc.
- With the help of Google Analytics, we can track the conversions on our website.
- With the help of Google Analytics, we can get information about the landing pages of our website that are getting the most visitors.
- With the help of Google Analytics, we can get the most accurate loading speed of our website and also know how much time it takes to load the website in each browser.
- If you want to get information about which landing page of your website is earning how much Google AdSense, then you can also know this.
Conclusion
Google Analytics is a free and powerful analysis tool that every website owner should set up to analyse their website.Whether you want to track basic information like the number of visitors or complex details like events and conversions, this tool helps you in every way.
Through this, by studying the collected data and generated reports, you will be able to implement the right marketing strategy in your business.
Therefore, the importance of this free tool is very high, as we understood in this blog: What is Google Analytics and why is it important?
With this, today's blog, What is Google Analytics?, also ends here.
I hope that you liked the information given in this blog and understood what is google analytics, what are the uses of google analytics, what are the benefits of google analytics, and how does google analytics work. If you liked this article, then do share it on all other social platforms, like Twitter and Facebook.
FAQ's — what is google analytics
Q:When was Google Analytics released?
Google Analytics was launched by Google in 2005 and was released to all users in 2006.
Q: Is Google Analytics free?
Yes, Google Analytics is a completely free tool with the help of which you can grow your business without spending money.
Q: For whom is Google Analytics useful?
Google Analytics is useful for all those people who have a website and want to understand the behaviour of the people visiting that website, their interests, needs, geographical location, etc., and plan their marketing strategy accordingly.
Q: What are the features of Google Analytics?
Features of Google Analytics are: understanding new visitors, understanding their location, preparing reports, showing conversion rates, understanding which device they are using, from where they are coming on the web page, and how much time they are spending. Are, etc.
Q: For WordPress users, how do you use Google Analytics tools?
If you are a WordPress user, you can install third-party plugins (like MonsterInsights) to insert Google Analytics code.
If you do not want to install the plugin, then paste the code in the header section of your theme. But do this work carefully, because your little carelessness can cause problems on the website.
Q: What is the Google Analytics Tracking Code?
To capture the activity happening on your web pages, Google Analytics provides a tracking ID (JavaScript code), which you insert in the backend (HTML file) of all the pages of your website.
Thanks for reading.
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