If you only took information from the Internet, then you would hardly know what is Keyword. However, if you are a blogger or digital marketer and want to make your profession within the field of digital marketing and blogging, then you will have heard the word keyword.
You may have seen many videos or read articles in which keywords have been mentioned. But if you have not yet understood what is keyword, what the types of keywords are, and what is keyword search, then after reading this article, all your doubts will be cleared.
In this article, I have given you complete information about keywords in very simple words. I am sure after reading this article till the end, all your doubts related to keywords will be cleared, so definitely read this article till the end.
So let's know what is Keyword?
what is keyword
The words that can be used to find any information on the internet are known as keywords. Whenever we look for any facts on the internet, we search for something like this:Best Samsung Smart Phone, Best Smart Phone Under 5000, Best Laptop, What is a keyword, a biryani recipe, etc.? All these are called keywords.
Every internet user searches for information in a unique way. Each user searches for information on the Internet using a different kind of word. A keyword is created when the same word is searched thousands of times.
We can define keywords as follows:
keywords meaning
To get facts from the internet, the words that a user makes use of to discover or gain access to information are referred to as keywords.keyword types
Keywords can be of many types, of which I have told you about six major types in this article:1: Trending Keyword or Fresh Keyword
Fresh keywords are keywords that have been searched a lot for some time; that is, keywords related to trending topics fall under the category of fresh keywords. Fresh keywords are not searched for a long time; they are searched only for a few time periods.2: Evergreen Keyword
Evergreen keywords are the keywords that are always searched. These types of keywords were searched earlier, are being searched even today, and will be searched in the future as well. Evergreen Keyword maintains its Search Volume. If you do blogging and need to stay in this field for a long time, then you will need to work on evergreen keywords.Example: how to earn money online, the best jobs in India, etc.
3: Aria Targeting Keyword
Aria Targeting Keywords are such keywords in which any one area is targeted.For example, keywords like SSC course in Mumbai, jobs in Delhi, Delhi Metro Root, digital advertising course in Delhi, and so forth Are known as Aria Targeting keywords.
If you do your business in one area or write about one area, then area-targeted keywords can be very beneficial for you.
4: Customer Targeting Keyword
Customer Targeting Keywords are such keywords for which a particular customer is specifically targeted. Such as best laptop bag for Man, best shoes for Man, cricket Bat for U-16 Boy, cricket Kit Bag for man, etc. type keywords. Customers have already decided on all these keywords.5: Product Targeting Keyword
Product Targeting Keywords are keywords that target a particular product. keywords like - Sonata watch for men, Samsung Galaxy smartphone, SG cricket bat, etc.6: LSI Keyword (Latent Semantic Indexing)
LSI keywords are keywords that are related to our main keywords. The main reason for using LSI keywords in your article is that our article should rank on these keywords as well, and we will get good traffic. We also refer to these keywords as secondary keywords. LSI keywords are very important in ranking articles in SEO. This is why these keywords must always be used in the article.what is keyword search
After reading the article until now, you must have understood what is Keyword. Now you know what is keyword search. Because of this, it is very important for a blogger to have knowledge of keyword search.Keyword search is very important for a blogger. While you write your article on any subject, you first need to do key-word studies in a good way. You have to see how many people search for the keyword you have selected, how much competition there is, and how much CPC you are getting on that keyword.
When you write articles by doing keyword rsearch well, then traffic comes to your blog, and when traffic comes to your blog, then you can earn money from blogging.
If you work on keywords that people do not search for, then no matter how hard you work on the blog, traffic will not come to it. Remember that writing articles without key-word research is like shooting in the dark.
You'll discover many free keyword research tools on the net, with the assistance of which you may do keyword research on your blog. like Ubersuggest, Wordtracker, etc.
types of keywords based on keyword search
Whenever we do a keyword search, we find three types of keywords:1: Short Tale Keywords
Such keywords in which 1–3 words are used are called short-tail keywords." Search volume is very high for short-tail keywords, and competition is also very high for these keywords.If you are new to the field of blogging, then you should not work on short-tail keywords. Because working on short-tail keywords will take a lot of time for your website to rank, Short-tail keywords are mostly used by bloggers who are experts in blogging.
Example: Samsung phone, Samsung Galaxy phone, Samsung smart phone, cell phone, Biryani recipe—most of these sorts of keywords are referred to as short-tail keywords.
2: Mid-Tale Keyword
Those keywords in which 3–5 words are used are called mid-tale keywords. In these keywords, both Search Volume and Competition are lower than in the short-tail keyword.Example: Smart Phone Under Rs. 5000, Top 5 Best Samsung Phones, Biryani Kaise Banate hai. This type of keyword is called a mid-tale Keyword.
3: Long Tale Keyword
Those keywords that use more than five words are called long-tail keywords. The search volume is lower in Long Tale Keyword, but its advantage is that there is very little competition in it. If you focus on long-tail keywords, then your article is much more likely to rank. Long-tail keywords are helpful for new bloggers.Example: samsung galaxy note III price in India, best smart phone under 5000 in India, etc. These are all long-tail keywords.
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