what is seo, and why is it so important for blogs? The simple answer is that SEO is very important for blogging. Because no matter how good an article you write, if it is not ranked properly, the chances of getting traffic from it are negligible. In such a situation, all the hard work of the writers gets wasted.
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In today's digital era, if you want to appear in front of people, then online is the only way you can be present in front of millions of people simultaneously.
If you want, you can be present through video yourself, or you can reach people through your written content. But to do this, you have to come up on the first page of the search engine because these are the pages that visitors like and trust.
But reaching here is not that easy because, for this, you have to do the SEO of your articles properly. That means they have to be optimised properly so that they can rank in Search engines. And the process itself is called SEO. Whereas in today's article, we will get information about what is SEO and how to do it.
But the more important thing than all those things that are very important to success in a blogging career is SEO. Today we will learn what is SEO (search engine optimisation) and why is seo important for any website.
what is SEO
The full form of SEO is "search Engine optimisation." It is a technique that helps websites rank higher in search engines like Google, Bing, or Yahoo. We can say that SEO is the process of optimising a website so that it ranks well in search engine result pages (SERPs) and generates traffic from search engines. In this process, on-page optimisation, off-page optimisation, link building, And various techniques like keyword research are involved.For example, suppose we go to Google and search by typing any keyword, and Google shows us all the contents related to that keyword. All of the content that we see comes from different blogs.
The result we see at the top is ranked No. 1 in Google, and only then has it retained its position at the top. It is on No. 1, Which means that SEO has been used very well in that blog, due to which more visitors come to it, and that is the reason that blog has become famous.
SEO helps bring our blog to the No. 1 rank in Google. This is a technique that increases the number of visitors by placing your website at the top of the search engine's search results.
If your website is at the top of the search results, then internet users will first visit your site, which increases the possibility of getting more and more traffic to your site and also increases your income. It is very important to use SEO to boost organic traffic on your site.
what is the full form of SEO
The Full form of SEO is "search engine optimisation."why is seo important for any website?
You have come to know what SEO is; now let us know why it is important for the blog. We use SEO (search engine optimisation) to make our site accessible to people.If we do not use SEO, then whenever a user searches for a keyword, the user will not be able to reach your website, even if there is some content related to that keyword on your website.
This is because search engines will not be able to find your site and will not be able to store your website content in their databases. Due to this, it will be very difficult to get traffic to your website. That's why it is very important to do SEO properly on your website.
It is not so difficult to understand SEO; if you learn it, you can make your blog very good and increase its value in the search engine.
After learning about SEO (search engine optimisation),, when you use it on your blog, you may not see its results immediately. For that reason, you will need to be patient and keep doing your work. Because the fruit of patience is sweet, you may definitely see the colour of your hard work.
As I have already said, SEO becomes necessary for ranking and traffic.
importance of seo
Let us know the importance of SEO (Search Engine optimisation) .- Most users use search engines on the Internet to find answers to their questions. In such a situation, they pay extra attention to the top results shown by the search engine. So if you also want to appear in front of people, then you also have to take advantage of SEO to rank the blog. That is, it has to appear on the first page of Google's search results.
- SEO is not only for Search engines; having good SEO practises also helps in increasing the User Experience and usability of your website.
- Users mostly trust the top results, and this increases the trust of that website. That's why it is very important to understand SEO as well as keep yourself updated.
- SEO is also very essential for the social promotion of your blog or website. People who see your site in search engines like Google mostly share it on social media sites like Facebook, Twitter, and Pinterest.
- SEO plays an important role in increasing traffic to any site.
- SEO definitely helps you stay ahead of your competition. For example, if two websites are selling similar things, then the website that is SEO optimised attracts more customers, and their sales also increase, whereas the other one is not able to do that much.
types of seo
There are two varieties of SEO: on-page SEO and off-web SEO. The work of these two is quite Different. Let us know about them too.On-Page SEO
Off-Page SEO
Local SEO
1. what is on-page seo
On-page SEO work is done on your blog. This means designing your website properly to be SEO-friendly.Using the template on your website by following the rules of SEO Writing good contents and using good keywords in them, which are most searched in search engines,
Using keywords at the right places on the page, like the title, meta description, and content, makes it easy for Google to know what page your content is written on and helps your website rank quickly on Google. Due to this, the traffic on your blog increases.
How to do on-page seo
Right here we will learn about some such strategies, with the help of which we will be capable of doing on-page SEO in a great way for our blog or website.i): Website Speed
Website speed is a very important factor from the point of view of SEO. If the website does not open quickly, then visitors leave it and go to another website.If the website does not open quickly, then visitors leave it and go to another website. And this also applies to Google, because if your blog does not open quickly, then a negative signal reaches Google that this blog is not that good or is not very fast. So maintain the speed of your website as good as possible.
Here I've given a few vital suggestions by which you can increase the speed of your blog or website.
- Use a simple and attractive theme.
- Do not use too many plugins.
- Keep the image size to a minimum.
- If your website is in WordPress, then use the W3 Total Cache and WP Super Cache plugins.
ii): Navigation of the website
It should be easy to move around your blog or website so that no visitor or Google has any problem moving from one page to another. The simpler the website's navigation, the easier it is for any search engine to navigate the site.iii): Title Tag
Make the title tag very good on your website so that if any visitor reads it, they will click on your title as soon as possible; this will also increase your CTR.How to make a good Title Tag: Do not add more than 65 words to your title because after 65 words, the title tag does not appear in Google searches.
iv): URL
Constantly keep the URL of your post as simple and short as you can.v): Internal Link
This is the best way to rank your post. With this, you could Interlink your related pages with each other. With this, all your Interlinked pages can rank without problems.vi): Alt Tags
Make sure to use images in the posts on your website. You can get a lot of traffic from Images, so while using images, do not forget to put an alt tag in them.vii): Content, headings, and keywords
As we all know about content, this is a veritably important factor. Because content is also called king, the better your content is, the better the site will be evaluated. As a result, You should write an article of at least 800 words.With this, you can additionally provide complete information, and it is also good for SEO. Never steal or copy content from someone else.
Heading: Special care should be taken of the Headings of your article because they have a great impact on SEO. The title of the article is H1, and after that, you can nominate subheadings with H2, H3, etc. Along with this, you have to use the focus keyword.
Keyword: LSI (Latent Semantic Indexing) Keyword while writing your article. With this, you can fluently link people's quests. With this, BOLD important keywords so that Google and users know that these are important keywords and their attention will be attracted to them.
These are some points about On-Page SEO.
2. what is off-page seo
All the work of Off-page SEO is done after the blog post is published. In off-page SEO, we have to promote our blog by visiting many popular blogs, commenting on their articles, and submitting the link to our website. We name it backlinking." Backlinks are very useful for a website.Make an attractive page for your website on social networking sites like Facebook, Twitter, and Quora and increase your followers. Due to this, there are chances of increasing the number of visitors to your website.
Those who are very famous on big blogs should submit a guest post on their blog so that the visitors coming to their blog will get to know you and traffic will start coming to your website.
how to do off-page seo
Here I will tell you about some off-page SEO techniques that will prove very useful for you later.i) Search Engine Submission: Your website has to be properly submitted to all search engines.
ii) Bookmarking: The web page and posts of your blog or website should be submitted to the bookmarking website.
iii) Directory Submission: Your blog or website should be submitted to a directory with a high PR.
iv) Social Media: You should make a profile on your blog or website page and use social media to advertise your website link, like Facebook, Twitter, and LinkedIn.
v) Classified Submission: You should advertise your website for free by visiting a free classifieds website.
vi) Q&A Site: You can visit any Q&A website and put a link to your site along with the answers to the questions asked.
vii) Blog Commenting: You can go to related blogs from your blog and comment on their posts and put a link to your website (the link should be where the website is written).
viii) Pin: You can post a picture of your website on Pinterest; that is an excellent way to increase site visitors.
ix) Guest Post: You can do a guest post by visiting related blogs from your website; this is the best place from where you can take a do-follow link, and that too in the right way.
3. what is local seo
Often, people ask, what is local seo? If seen, then the answer is hidden in the question itself.If we analyse Local SEO, then it is made up of two words: Local and SEO. That is, SEO done keeping in mind the local audience is called local SEO.
This is a technique in which your website or blog is specially optimised to rank better on the search engine for a local audience.
By the way, with the help of a website, you can target the entire internet, whereas if you want to target only a particular area, you have to use Local SEO.
In this, you have to optimise the name of your city, while its address details will also have to be optimised together. In brief, you have to optimise your site in such a way that people can find you not only online but also offline.
Example of Local SEO
If you have a local business, such as a shop, where people have to visit you frequently, then optimise your website in such a way that people can reach you easily, even in real life.If you only target your own local area and optimise your site's SEO accordingly, then this type of SEO is called "Local SEO".
What is the Difference between SEO and Internet marketing?
Many humans have many doubts regarding SEO and Internet Marketing. They suppose that these two are almost the same. But in response to this, I want to say that SEO is a form of tool; it can also be referred to as a part of internet marketing. Internet marketing becomes very easy with its use.what is SEO and SEM
The primary difference between SEO and SEM is that SEO is a vital part of SEM. Let us understand both SEO and SEM.SEO
SEO, or Search Engine Optimisation, is a process by which a blogger optimises his blog or website in such a way that he can rank the blog articles in search engines and, from there, bring free traffic to his blog.SEM
SEM, or Search Engine Marketing, is a marketing process by which you may make your website more visible in search engines like Google and Yahoo so that you get traffic, whether it is free site visitors (SEO) or paid site visitors (Paid Search advertisement).
what is the difference between SEO and SEM?
The main objective of SEO is to optimise your blog or website properly so that it can get a better ranking in the search engines. Whereas with SEM, you can achieve more things than with SEO. Because it isn't only limited to free site visitors but additionally includes other methods like PPC ads, etc.Basic SEO
If you have a blog or website, then you must know a lot about basic SEO and how it works. But I know there are many of you who don't even have any idea about basic SEO.That's why I thought that you people should be given information about some very important Basic SEO so that you too can know about them.
Backlink
It is also called an inlink or simply a link; it is a hyperlink on another website that points towards your website. Backlinks are very important from the point of view of SEO because they directly influence the Search Ranking of any webpage.PageRank
PageRank is an algorithm used by Google to estimate where relatively important pages are located on the web.
Anchor text
Any backlink has anchor text, which is clickable. If your key word is present in your Anchor Text, then it is also going to help you a lot from an SEO point of view.Title Tag
The title tag is specifically the title of any web page, and it is a very essential factor for Google's Search Algorithm.meta tags
Similar to the Title Tag, the use of the Meta Tag lets Search Engines know where the content is in the Pages.Search Algorithm
With the help of Google's search algorithms, we can find out which web pages are relevant across the Internet. About 200 algorithms work in Google's Search Algorithm.SERP
Its full form is Search Engine Results Page. It basically shows only those pages that are relevant according to Google Search Engines.Keyword Density
This key word Density shows how many times any Keyword has been used within the article. Keyword Density could be very essential from an SEO point of view.Keyword Stuffing
Like I already said, keyword density is very important from the point of view of SEO, but if a Keyword is used more than necessary, then it is called keyword Stuffing. This is referred to as negative SEO because it has a bad effect on your website.robots.txt
This is nothing more than a file that is kept in the root of the domain. Using this, search bots are given information about the structure of the website.What are Organic and Inorganic Results?
There are mainly two types of listings on the SERP (search engine results page): organic and inorganic.In this case, we have to pay Google for Inorganic listings. That is, they're paid, and money has to be paid for this.
While organic listing is completely free, that means we can come on the top page of Google even without paying, but for this, you have to do SEO first.
Is SEO easy to learn or do?
There is no simple answer to this. Because no one can ever achieve complete mastery over SEO, there are always changes happening in it.
In such a situation, if you are serious about blogging, then you must be aware of SEO tutorials. Doing this will help you a lot later. There are no rules of SEO as such; rather, it is based on some Google Algorithms and keeps on changing continuously.
One thing must be noted: if someone tells you that he is a big SEO expert, then never believe him because, till date, no one has been able to master SEO.
It's such a thing that keeps changing with time and according to need. But still, there are some fundamentals of the Google SEO guide that are always the same. That's why it is very important that bloggers constantly keep themselves updated with new SEO techniques.
With this, you will know about the trends going on in the market so that you can also make necessary changes in your articles, which will help you rank later.
FAQ'S – What is SEO
Q – Is SEO always changing?
Yes, SEO is always changing. This is because the algorithm of the search engine is always changing, and in the same way, we also have to change the SEO on our site so that It shows at the top of the SERP.
Q – What do you understand by SEO?
Search engine optimisation (SEO) is the technique of influencing the visibility of a website or web page in the unpaid results of search engines like Google and Yahoo, often known as "natural," organic, or "earned" results.
Q – Does page speed matter in Google's ranking?
Yes, Page Speed is very important for Google ranking. The better the page speed, the easier it is to rank on Google.
Thanks for reading.
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