What is white hat SEO (complete information)

Friends, do you want to do White hat SEO on your website, and do you know what is white hat SEO ? And why is this important for the website?

If you don't know, then no problem; through this article, you will get complete information about white hat SEO.

What is white hat SEO

If you want to brand your website in the future and generate a good income from it without any risk, then you should use white hat SEO.

I have also talked about some techniques of white hat SEO in this article. If you read and follow them, then you can get your website ranked at the top of search engine result pages (SERPs), and this will also increase the traffic on the website.

Image Source - Google | Image by - ©Stan ventures.com

What is white hat SEO

In white hat SEO, the SEO techniques that are used keeping in mind the rules of Google for the purpose of ranking the website in search engine result pages (SERPs) are called white hat SEO.

White hat SEO is the opposite of black hat SEO. White hat SEO definitely takes some time to give us results, but it also benefits your website a lot. When SEO is done by following Google's algorithm, it is called white hat SEO.

In simple terms, by doing white-hat SEO, you can bring more traffic to the website and increase its ranking in search engines. Now you must have understood what is white hat SEO, so now let me tell you why white hat SEO is important.

Why is white hat SEO important

If you understand well what is white hat SEO, then you must have some idea why it is important to do white hat SEO on the website. If you don't know, then let me tell you.

When a new blogger creates a website, he uses SEO techniques to bring more traffic to his website and get the website ranked quickly on search engines so that the rank of his website can improve. For this, it is very important to do white hat SEO.

White hat SEO is done by following Google's algorithm; hence, it is safe, and doing SEO with these techniques only brings benefits and no harm.

White hat SEO techniques

If you understand what is white hat SEO, let me tell you some techniques for white hat SEO, by following which you can also do white hat SEO on your website.

In this white hat SEO technique, you have to work on on-page SEO, off-page SEO, and technical SEO.

So now let's talk about some techniques of white hat SEO that you must apply to your blog or website.

1. Good-quality content

The most important part of blogging is content, and you must have heard all the successful bloggers say that “content is king.".

They say this because search engines like quality and unique content. The more quality content you write, the higher the search engines will try to rank your blog.

Even if you do not write your blog post in many words, if you write quality and relevant content, then your post will definitely rank in the search engines.

Quality content is the biggest factor in white hat SEO, because no matter how much SEO you do, if you do not have quality content, your post will not be able to rank. Therefore, you should pay full attention to the quality of the content.

2. Title and Meta Description

You should make the title and meta description of your post attractive so that when anyone sees it in the search engine results, they click immediately.

You have to take special care of one thing: you have to write only information related to your post in the title and meta description of your post.

The target keyword has to be used in both the title and description, and the keyword has to be written in such a way that the title and description of your post do not seem unrelated.

3. Keyword-Using

Keywords play a very important role in your blog post. Therefore, it is very important for you to know where keywords should be used in the post.

So let us see where it is necessary to use keywords:

Post Title
Meta Description
Post URL
Heading and subheading (H1, H2, H3, etc.)
The first paragraph of the post
Image alt tag
Text of the post

4. Keyword density

You should not use more target keywords in your post than necessary, because by doing so, firstly, the post does not look good to read, and secondly, it turns into black hat SEO.

You should always use target keywords only in 1–2% of your posts; this means using target keywords only about once to twice per 100 words.

5. Easy and user-friendly navigation

You have to keep the structure of your website and posts very simple and user-friendly so that when any user comes to your website, he can understand everything easily.

When the structure of your website and posts is user-friendly, then users will want to visit your website again and again.

Search engines also like these things, so the more user-friendly your website is, the higher the search engines will rank your blog post.

6. Page Speed Optimisation

When the website page is loaded in 2 to 3 seconds, then this speed is good, but when it takes more than 5 seconds to load, then it is not a good thing. Because if your website does not open immediately, then users go to someone else's website.

If the page speed of the website is slow, then you should improve the page speed of your website using the technique of white hat SEO.

Due to this, the chances of ranking the website in search engine result pages increase, which also increases traffic.

You can use the Google Search Console to check the speed of your website.

7. Keyword research

Keyword research is required to rank the website at the top of search engine result pages (SERPs) because traffic to the website comes only through keywords.

For this, you should do keyword research using white hat SEO tactics and select the best keyword for your website.

If you are a brand new blogger, then you must use long-tail keywords. Because there is less competition on long-tail keywords, which increases their chances of ranking,

8. Competitor Analysis

Under the techniques of white hat SEO in competitor analysis, you can keep an eye on the competitor websites of your website, and by improving your website, you can get ahead of the competition.

Due to this, your website starts getting ranked at the top of search engines like Google, and traffic to the website also increases.

There are many tools available on the Internet to do competitor analysis, and you can use any tool. Here I am mentioning the names of some tools:

1. Quick Search
2. wappalyzer
3. Built with
4. WooRank
5. SEMrush
6. SpyFu
7. Followerwonk
8. Ahrefs

9. Content Strategy

Content strategy is very important for all websites. It is prepared using white-hat SEO techniques. Content strategy is such a plan prepared for the website.

In this, which thing will come where and which thing will come first, all these things happen. In this, first comes the pillar content of the website, and then comes the supported content.

pillar content, like, What is SEO? And types of SEO in supported or related content, like on-page SEO, off-page SEO, technical SEO, etc.

Because of this content strategy, visitors like to visit such websites more, or we can say that they are attracted. This increases traffic on the website and also improves its ranking in search engine result pages (SERPs).

10. Backlinks

When the link to your website's blog post is included in the blog post of another website, then that link becomes a backlink to your website. You should create backlinks using white-hat SEO tactics only.

The more backlinks you get from famous websites, the better it will be for your website. This helps in bringing traffic to the website and increases its chances of ranking on search engines.

If you write a quality comment on a blog post on another website and submit a link to a relevant blog post on your website, then that link also becomes a backlink to your website. This also falls under white-hat SEO.

But if you share the link repeatedly in the comment or if the link is not relevant to that post, then it gets included in black hat SEO.

11. URL optimisation

When you publish any content on your website, it is very important to optimise its URL structure before publishing because if the URL is SEO-friendly, then the search engine will be able to understand it easily, which will help in search engine ranking.

You should optimise the URL using white-hat SEO techniques. While optimising the URL, you should keep some things in mind, like:

The URL should not be too long. The URL must be kept as short as possible.
Focus keywords must be used in the URL.
Only lowercase letters must be used in the URL.
Keyword stuffing must not be done in the URL.
(-) should be used for separating words in a URL.

12. Image Optimisation

If the speed of your website is slow, there is less traffic on the website, or the website is not ranking in the search engine, then it is very important for you to do image optimisation on your website. You should optimise images using white hat SEO techniques.

You have to follow these few points for image optimization. These points are as follows:

Compress images to reduce their size.
Add an alt tag (alternative tag) to images. So that Google's bots can identify the photos.
While naming the image, use a keyword in it.
Prepare an image sitemap.
Keep the images in the formats of JPEG, PNG, and GIF.

white hat SEO and black hat SEO

As you might know, there are two techniques for doing search engine optimization (SEO): white hat SEO and black hat SEO. So now let us understand the difference between these two.

white hat SEO techniques :

1. White Hat SEO is used keeping in mind the rules and guidelines of the search engine.

2. This method of SEO is done keeping the user in mind only.

3. This SEO technique is used to get the best results in the long run. Search engines also like this type of technique.

4. White hat SEO is very good for you from every point of view because the biggest reason is that all search engines support it; hence, you should always use white-hat SEO.

5. The techniques used for white hat SEO are as follows: keyword research, link building, LSI keywords, etc.

Black hat SEO techniques :

1. Black Hat SEO is not used keeping in mind the rules and guidelines of the search engine.

2. This method of SEO is done keeping only the search engines in mind.

3. This SEO technique is used to get good results in less time. Search engines do not like this kind of technique.

4. Black hat SEO is harmful for your blog in every way because, firstly, the search engines do not support it, and secondly, the users also do not like it. Therefore, you should always avoid using black hat SEO.

5. The techniques used for black hat SEO are as follows: keyword stuffing, invisible keywords, link farming, etc.

Conclusion: What is white hat SEO

I hope that you have read this article of mine thoroughly and have understood what is white hat SEO. And why is white hat SEO important for a website?

If you want to improve the ranking of your website in search engine result pages (SERPs), then you must do white hat SEO on your website because it follows Google's algorithm.

White-hat SEO definitely takes a little more time to rank a website than black hat SEO, but due to this, the chances of ranking only increase, never decrease, and this type of website also gets more traffic.

In this article, I have also given some techniques for white hat SEO, using which you can easily do white hat SEO on your website and get benefits.

If you found this article even a little helpful, then please share it with your friends on social media.

FAQs : What is white hat SEO

Q: Which technique is better between white-hat SEO and black hat SEO?
The white hat SEO technique is good for SEO.

Q: Is the White Hat SEO method safe?
The white hat SEO method is completely safe, and Google also supports this type of SEO method.

Q: Are white hat SEO techniques easy?
If you understand it well, then this technique will become very easy for you.

Q: Should white hat SEO techniques be used?
We should always use white hat SEO techniques.

Q: Which is better, white hat SEO, grey hat SEO, or black hat SEO?
White hat SEO follows Google's algorithm, and through this, the website gets ranked on the search engine.

Now comes black hat SEO. By not following Google's algorithm, it wants to rank the website on the search engine in the wrong way. Its techniques get the website ranked faster than white hat SEO, but as soon as the search engine knows about this, it can penalise websites with black hat SEO.

Now comes grey hat SEO. It is made by combining Black hat SEO and white-hat SEO. It also includes 80 to 85% white-hat SEO and 10 to 15% Black hat SEO.

So we can say that white hat SEO is better, and all websites should do white hat SEO only.

Q: Is white hat SEO illegal?
White hat SEO is not illegal because it follows Google's algorithm and does not use any wrong technique; hence, we can say that white hat SEO is legal and not illegal.

Q: Is it easy to do White hat SEO?
Doing White hat SEO may or may not be easy because if someone is an SEO expert, then it is easy for him, but if someone is a new blogger, then it is not easy for him. Because in this you have to follow all the search engine algorithms of Google, if you make some mistake then it can affect the ranking of your website.

Thanks for reading.

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